What is Technical SEO
Technical SEO is the process of upgrading a website’s
technical elements in order to improve the ranking of its pages in search
engines. The marketing agencies undertake the tasks of the
fundamentals of technical optimization, making a website quick, easy to crawl,
and intelligible for search engines. Technical SEO is part of on-page SEO,
which aims to improve elements on your website to boost ranks. It’s the
contrary to off page seo Techniques which focuses on increasing a
website’s exposure through other means.
Search engines such as google seek to provide the best
possible results for their consumers’ queries. As a result, Google’s
bot crawl and assess web pages based on a variety of criteria. Some
elements, such as how quickly a website loads, are based on the user’s
experience. Other elements aid search engine bots in determining the content of
your pages. You can have a great content and the best website. But if your
technical SEO isn’t working? Then you will not be ranked.
A checklist of critical tasks to ensuring
your Technical SEO On Page is up to the mark can be found below. By
following these rules, you can simply guarantee that your site’s security and
structure satisfy the expectations of SEO optimization, and that your site is
recognized in search results.
Use an organized and structured data – The structure of your website
- determines how all of the pages are organized. In general, you want a
“flat” structure. In other terms, the pages on your site should be only a
few links apart. Search engines such as google can easily crawl all of
your site’s pages with a flat structure. - Improve the speed of your website – Page speed is considered a significant ranking
indicator by search engines, which prefer sites that load quickly. You may
speed up your site in a number of ways: - a) FastHosting
- b) Fast DNS provider (Domain Name System)
- c) Reduce ‘HTTP requests’
- d) Compress your image files (without being pixelated) and web pages
- e) Try to use one CSS stylesheet
- f) Minimize your site’s code.
- Optimized Site Format – A ‘responsive’ site design adapts automatically to any
device, making it easy to explore and read. Google makes it obvious that
having a responsive website is a significantly relevant ranking factor for
its algorithms. An adaptable website is now more crucial than ever,
thanks to Google’s new ‘mobile first’ technique to indexing information.
As a result, it’s a good idea to make sure your website is totally
responsive and displays in the best possible way for mobiles, tablets, and
desktop viewers. - Securing your Web Site – SSL (Secure Sockets Layer) is a security protocol that
establishes an encrypted connection between a web browser and the web
server. You can tell if a website is adopting SSL because the URL begins
with ‘https://’ rather than ‘http://.’ As per Google’s norm, secure HTTPS
websites would be given preference in search results over non-secure ones.
It’s better to ensure that your site is secure wherever possible — this
can be accomplished by placing an SSL certificate on your website, though
most top website builders now integrate SSL by default. - XML Sitemap – An XML sitemap is a file that aids search engines in exploring
and understanding your website. It also includes essential information
about each page of the site, such as what priority it has on your
site, last Modified, and how often it is updated. Robots won’t
require an XML sitemap if it has a good internal linking structure
that binds all of the information nicely. However, not every website
is well-structured, so an XML sitemap isn’t a bad idea. As a result,
we always recommend include an XML site map on your website. - Check for Duplicate content – Users (and search engine algorithms) can be
confused by duplicate material, and can even be exploited to influence
search rankings or gain more traffic. As a reason, search engines are
not fond of it, and Google & Bing both recommend that
webmasters rectify any duplicate content concerns they discover. - Use of AMP – AMP is a Google-backed project that uses unique code known as AMP
HTML to pace up the transmission of data on mobile
devices. They accomplish this by reducing your content and
code to their minimum essentials, keeping text, photos, and
videos but deactivating comments, plugins, and forms.
As a result, boosting technical factors aids search
engines in crawling and understanding your site. You may be rewarded with
higher rankings or even richer outcomes if you do this well. In a
nutshell, this is On Page SEO Techniques. We know it’s quite a lot, but
trust us when we say we’ve only scratched the surface.